I really want to like Pure Ice polishes-- they don't test on animals, they're inexpensive, they've got a lot of bright, shimmery colors-- but I have to say, I've found them problematic in terms of achieving bottle color in a reasonable amount of coats. By reasonable, I mean three or fewer. I was in a store looking for the elusive Revlon Whimsical (which I didn't find), when I was ambushed by a rack of Pure Ice. Despite my past experience with the brand, I decided to give it a try. Once home, I applied five coats and still wasn't close to bottle color. Now, I don't love layering polishes, but I considered this a challenge.
1. Below: My bottle of Pure Ice Rio. Look at how pretty it is. I'm sure you can see how I was taken in! And just FYI, my camera isn't doing this justice. It's a deeply saturated fuchsia with purple undertones and shimmer.
2. Below: Three coats of Rio. Boooo.
3. Below: I decided to layer Rio over a more opaque polish, which I have swatched below before adding the Pure Ice. From the left, OPI Miami Beet, Sinful Colors Feeling Great, OPI Extravagance, and China Glaze Gamer Glam. Miami Beet is a fuchsia creme; the photo isn't showing the color accurately. Look at this one.
4. Below: The same polishes with two coats of Rio added.
5. Below: The two best matches were OPI Extravagance and China Glaze Gamer Glam. I think the OPI is almost a dead-on match for Rio's bottle color.